My Work

UI/UX Design, Web Development

MaxPro company branding and responsive website (Business Project)

The product

MaxPro is local business, provide professional service in installation, assembly and small repair work for commercial and residential in GTA and Southern Ontario.

The problem

The company need to find a way to advertise their service, provide detailed information and contacts for their customers.

My role

UI/UX Designer, Web Developer.

Responsibilities

Conducting interviews, paper and digital wireframing, brand name, logo and promotional products, responsive website design low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iteration on design, web development HTML, CSS

Project goal

To Design responsive website for MaxPro company, with and access to business information, contact information, services and customers feedback.

Target audience

Local residential customers, small businesses, construction companies and individuals who need an assistance in installation and assembly services.

Research study details

I conducted interviews and created empathy maps to understand the users I am designing for and their needs as well as business owner requirements. A primary user group identified through research was small business owners, families, general constructors, construction companies. This user group confirmed the initial assumptions about MaxPro website, research also revealed that simplicity of design and direct information about services is the main factor for users of different age categories.